Is Your Business Ready For Change? - Guest Blog for Candid Consulting Marketing & PR Agency

Candid Consulting is a Toronto-based marketing and PR consulting agency that caters to entrepreneurs and startups on all things branding, marketing, promotion and crisis management. I have begun contributing timely and topical articles to their blog, some of which I will be sharing here as well. Please check them out for all your business marketing needs - you'll be glad you did.

They say the only constant in life is change, and for startups and businesses, that rule is practically written in stone. Today, social media marketing is that change and many businesses are finding that to remain relevant, they need to ride this wave wherever it takes them.

Below are 3 reasons to embrace social media (and tips on doing it well)

1. Visibility
If your business is not online, then for all intents and purposes, it doesn’t exist. When even the Yellow Pages is accessed via Google search, if your business isn’t taking advantage of social media to promote your products and services, there is no guarantee that your customers will be able to pick you out from all the competition. A good social media strategy allows you to stand apart and see a direct result as shown by your customers’ responses, whether it be sponsored advertising on Facebook, or dedicated brand promotion and customer engagement through Twitter or Instagram.
Using search engine optimization and Google Analytics on your website is another good way to know that your customers can in fact find you, while also allowing you to track how they behave on your site when they do. This allows you to learn and improve your products and services, while learning the best ways to place yourself in front of the right customers. 

Read the rest on the Candid Consulting business blog here: